Art Direction campaign analysis

Within this post, I will be talking about my chosen campaign with analysis from an art-direction perspective, whilst describing visual strategy and audience. Campaign. The campaign I have chosen to research upon is the Burger King campaign: “Moldy Whopper” by INGO, DAVID Miami & Publics Bucharest. The advertisement video can be viewed bellow. Direction, Impact… Continue reading Art Direction campaign analysis

Responsibilities of an Art Director within contemporary graphic design practice.

Within this post I will be talking about the responsibilities of an art director whilst differentiating them from other roles such as; Creative Director, Account Director and Senior Director. Art Director Differentiation. Art Directors play critical roles in visualising the style and overall look of projects such as; magazines, websites and advertisements. They lead photographers,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.

Developing ideas and concepts in Art Direction practice

Within this post I will be talking about the process of to my final production posters used in the NHS campaign of “5-A-DAY”, decision-making, consistency, and visual leadership will be reflected upon with art direction context on aspects such as narrative, cross-platform thinking, connectivity, consistency and concept development. NHS “5-A-DAY” campaign. Mood Boards. I have… Continue reading Developing ideas and concepts in Art Direction practice

High-Fidelity Prototype

Introduction. Within this post A High-Fidelity Prototype for The Participatory Collective has been constructed using Figma. Navigation, Structure, Accessibility and interactivity will be demonstrated and explained upon. High Fidelity Prototype (Desktop and Mobile Version). Click Here for a manual overlook of the prototype (Web). Click Here for a manual overlook of the prototype (Mobile). Within… Continue reading High-Fidelity Prototype

Visual Identity System

Introduction. Within this post branding elements such as font choices, colour palette and image direction will be portrayed within web and mobile versions of the prototype. Font Choices. Within the prototype web and mobile version one font has been primarily used called “Cherry Bomb” (can be viewed in figure 1 and 2). This font has… Continue reading Visual Identity System

Social Media Campaign Examples

Introduction. Within this post a social media post, story post and advertisement have been created to further push out PC as a brand for public recognition. Social Media Posts. A post, story and advertisement have been constructed for the participatory collectives brand development, within the 3 posts a continuous use of the rotating stars can… Continue reading Social Media Campaign Examples